Wednesday, November 24, 2010

CRW



so here are two comps for my Cheap Red Wine by far. I definitely need help because I don't know if I'm heading to a right direction. Thanks!!
Posted by at 4:55 PM

6 comments:

  1. I like the direction of your campaign. I would look over the copy again, check fro grammatical errors. Great concept.

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  2. Visually pulls me in. I like the tone and disruptive language.
    Personnally I would not ask a question "so what do you do?" or any question. You can rephrase it and tell them.

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  3. Great job! They're both looking really neat. You'd probably want to change the tagline, be more playful with it, since your stories are way more funny and sarcastic than just 'saves the day'.

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  4. Like Malissa, I like the direction of your campaign. However, I feel that more stuff could be added to the background. For instance, a blurred or desaturated or low opacity visual of something you are describing in the copy. I like your funny stories but I feel that they should be shorter and quicker to the punchline and message. Nice work!

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  6. Rona, love the art direction and layout. The copy needs crafting however. I'll help you with that over the next few days. Do you have a third execution? -Jon

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