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Copy Slingers
Instructor: Jon Patrick Clifton
Tuesday, December 14, 2010
it's so clever to use the logo!
Editions Points used Pickpocket for advertise their Pocketbook.
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Creativity Online - Top 20 Ads
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You are all storytellers.
With deft words and carefully chosen phrases, you give voice to brands which would otherwise not have one.
Class Agendas
WEEK 1: Wed Copy 1
WEEK 2: Mon Copy 1
WEEK 2: Wed Copy 1
WEEK 3: Copy 1
WEEK 5: Mon Copy 1
WEEK 5: Wed Copy 1
WEEK 6: Mon Copy 1
WEEK 6: Wed Copy 1
WEEK 7: Mon Copy 1
WEEK 7: Wed Copy 1
WEEK 8: Copy 1
WEEK 9: Mon Copy 1
WEEK 9: Wed Copy 1
WEEK 10: Mon Copy 1
WEEK 10: Wed Copy 1
WEEK 11: Copy 1
Assignments
Assignment One: Copy 1 Monday
Assignment One: Copy 1 Wednesday
Brief One: 5-Hour Energy
Assignment Two: Copy 1
Handouts
Big Idea Template
4 Stories That Made Brands World Famous
How to upload class work to the blog.
Course Outline
Old Spice TV Script
Lecture Slides
Welcome to Copywriting One
Where Do Words Go?
The Headline
Writing headlines: The Hogshead Method
Body Copy
Taglines.
Puns
Tactical Advertising
Case Study 1: Bill Bernbach
Case Study 2: Dan Wieden
Creativity-Online : AdCritic (The Work)
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Blog Archive
►
2011
(3)
►
March
(1)
El Gran Combo - La Muerte
►
January
(2)
This Ogilvy, Tel Aviv ad for American Laser hair ...
Starbucks Logo history
▼
2010
(170)
▼
December
(5)
it's so clever to use the logo! Editions Point...
Red Bull Ad Contest
The Girl Effect
Kevin Bacon in logitech ad.
i changed little
►
November
(35)
Do ads ...
The Cheap Bastard's Survival Guide
Christmas Cards
Anti-Christmas Cards
CRW Campaign
Class, you all rule!
my 1st CRW
Merry Christmas ヾ(*´∀`*)ノ
CRW
Cheap Red Wine
mi third card
Final CRW
Anti-Christmas Card Comps
cheap red wine
Anti-Christmas Greeting Cards
Cheap Red Wine Comps
my second card
My Xmas cards Romy Tapia
Christmas card ideas.
Anti Xmoz
Hello
Christmas Greetings
Christmas Cards
Cheap Red Wine
Subservient Chicken
Making a disgusting thing beautiful.
Nice art direction and way of telling a s...
This campaign lets you be in charge of t...
burgerking. he moving so smoothly! I don't know...
Dear PlayStation,
Life Is For Sharing
Very Funny! and true!
YES.
A really nice idea, that is really cheap too. htt...
This is a really cool viral video ad campaign for ...
►
October
(13)
Really?
6 Minute Johnnie Walker Ad
Skins in America
Talking about tactical ads on Monday, i just foun...
humor - car companies in competition
this is a print ad for CNN news and it's all visu...
Some great Whole Foods copy
►
September
(38)
►
April
(6)
►
March
(22)
►
February
(50)
►
January
(1)
►
2009
(84)
►
December
(1)
►
November
(2)
►
September
(2)
►
May
(9)
►
April
(9)
►
March
(15)
►
February
(36)
►
January
(10)
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