Tuesday, December 7, 2010

The Girl Effect

This is a viral campaign done by Wieden+Kennedy for Nike intended to spread the message about "The Girl Effect". It uses an effective color palette, type animation and an engaging soundtrack. This video won the silver award at the One Show under the Broadcast category.



Posted by at 10:11 PM

2 comments:

  1. Cool! I've seen this before, but I didn't know W+K did it. It's really an exceptional use of kinetic typography.

    ReplyDelete

  2. I like the color and the story. its so simple and easy to understand
    and nice typography.

    ReplyDelete

Subscribe to: Post Comments (Atom)