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Copy Slingers

Instructor: Jon Patrick Clifton

Sunday, December 5, 2010

Kevin Bacon in logitech ad.

Posted by Guillaume Ollivier at 6:43 PM

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Creativity Online - Top 20 Ads

You are all storytellers.

With deft words and carefully chosen phrases, you give voice to brands which would otherwise not have one.

Class Agendas

WEEK 1: Wed Copy 1
WEEK 2: Mon Copy 1
WEEK 2: Wed Copy 1
WEEK 3: Copy 1
WEEK 5: Mon Copy 1
WEEK 5: Wed Copy 1
WEEK 6: Mon Copy 1
WEEK 6: Wed Copy 1
WEEK 7: Mon Copy 1
WEEK 7: Wed Copy 1
WEEK 8: Copy 1
WEEK 9: Mon Copy 1
WEEK 9: Wed Copy 1
WEEK 10: Mon Copy 1
WEEK 10: Wed Copy 1
WEEK 11: Copy 1

Assignments

Assignment One: Copy 1 Monday
Assignment One: Copy 1 Wednesday
Brief One: 5-Hour Energy
Assignment Two: Copy 1

Handouts

Big Idea Template
4 Stories That Made Brands World Famous
How to upload class work to the blog.
Course Outline
Old Spice TV Script

Lecture Slides

Welcome to Copywriting One
Where Do Words Go?
The Headline
Writing headlines: The Hogshead Method
Body Copy
Taglines.
Puns
Tactical Advertising
Case Study 1: Bill Bernbach
Case Study 2: Dan Wieden

Creativity-Online : AdCritic (The Work)

Blog Archive

► 2011 (3)
- ► March (1)
  - El Gran Combo - La Muerte
- ► January (2)
  - This Ogilvy, Tel Aviv ad for American Laser hair ...
  - Starbucks Logo history

▼ 2010 (170)
- ▼ December (5)
- ► November (35)
- ► October (13)
- ► September (38)
- ► April (6)
- ► March (22)
- ► February (50)
- ► January (1)

► 2009 (84)
- ► December (1)
- ► November (2)
- ► September (2)
- ► May (9)
- ► April (9)
- ► March (15)
- ► February (36)
- ► January (10)

Other blogs we like.

Theatre of The Mind
Campaign Design
Collaborative Project

Academy of Art University School of Advertising SPRING 2010

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